“The main component of moisturizing cream is water (60-90%). To stabilize the lipids that are most important active components in a normal moisturizer, emulsifiers must be added, and to prevent microbial growth (yeasts and fungi) preservatives must also be added.
The water, emulsifiers and preservatives are of no value to skin. In fact, the opposite is actually quite often the case. Our serums are 100% active and free from preservatives and emulsifiers.”
– Alvin Ronlán, Docent, Ph.D